When it comes to building an authority site there are tons of misconceptions out there on this very topic. No matter what you have already read about the subject or might see in the future, what you need to know about it is that this is something you can do on your own and I’m going to show you a very straight forward method to make one.
What is an authority site?
An authority site is basically any blog/website that has been around for a long time, has some good quality content that gets some traffic, has user engagement usually in the form of comments, and has some prestige throughout the different search engines. Websites with high authority get a lot of traffic and tend to rank higher rather quickly on search engines.
So how do you create a website with authority?
So building a site with authority basically comes down to three steps:
Step 1: Create a niche/subject focused website. (Do not go broad!)
Step 2: Create great content with high relevance that contains proper keyword usage.
Step 3: You must continue to add new content to your site several times throughout the week!
Here’s an example putting these three steps to use…
Step 1 Example: Create a niche/subject focused website.
The first important thing you should do is pick a name for your website that clearly identifies what your site is about. For example, this site’s name clearly tells visitors that this website has to do with success and money.
I suppose even before that, though, you need have some idea what your subject or niche is going to be. Figuring this out can be one of the most difficult things for a new blogger or online entrepreneur because this will determine the path this website will be on for the rest of its existence.
That’s why I always recommend going with something you are very interested in. Almost always having a subject that you are interested in will ensure you have a lot of ideas to create content for and also that you have less burnout.
While we are on the subject of setting up your website, if you are unfamiliar with the process or maybe are just interested in an easy way to go about it I recommend reading this tutorial. I show you the method I personally use to set mine up which takes about a minute or less (I even include a video for those of you that are more visual!)
Step 2 Example: Create great content with high relevance that contains proper keyword usage.
Great content can start a chain reaction resulting in higher rankings, which will lead to an increase in traffic, and that increase in traffic will lead to higher authority. So the takeaway here is that with better quality content you can expect better rankings for your website.
As for keyword usage, the best form of traffic you can hope for is organic traffic which comes from people typing certain keyword phrases into a search engine and clicking on search results. You want to write your content to address the questions people are looking for answers to that have to do with your niche.
Let’s say you have a website that focuses on gardening you could focus on content answering questions like:
- What is square foot gardening?
- How to have a garden while living in an apartment?
- When to start planting in my state?
- How do I tell if I am overwatering?
Those are just a few ideas for probably some very common gardening questions that people search for in a search engine that could be capitalized on to bring in some nice organic traffic! If you have any questions about keywords, here’s a tutorial article that goes over keywords in detail.
One thing to keep in mind is that while keywords are important, they are not nearly as important as writing great content. Every post or article you write is full of keywords that will go into search engines and come through in search results, but they may not ever be seen if they aren’t ranked high enough due to poor quality content.
Step 3 Example: You must continue to add new content to your site several times throughout the week!
You might find that after a while you will hit a creative brick wall and have problems coming up with things to write about. That’s ok, it happens to everyone throughout their content creation careers. There are a few things you can do to help with this issue which I talk about in this article, but the main thing is to just keep working at it whenever you can.
You may find that sometimes an idea you have for content is actually a little broad and can be broken down into segments. These segments might then be able to provide you with a week or more of content topics that you can get really detailed with. If you would have just stuck with the original I idea you probably would have glossed over a lot of these other possible content ideas just so your article didn’t get massive.
Doing this kind of analysis on any content ideas is great for keeping the content machine moving! You will find that you almost always break out at least one other sub-topic to work with.
Site authority comes from content, content, CONTENT!!!
Why, you ask? It’s simple actually! The more content you add the more opportunities your site has to appear in search engine results. The more times your site shows up in these results (this is known as impressions) the more traffic you will end up getting. The more traffic you get will earn you some amount of trust with those search engines in the form of website authority!
You can kind of think of website authority as currency that you can use to compete. As you accumulate more authority currency you are able to compete other high rollers (high authority) websites related to your chosen subject.
So no matter what anyone else tries to tell you, or what else you might have heard, content IS the way you build an authority site!
THIS is how you build an authority blog. Don’t let anyone tell you otherwise.
Don’t pay any attention to information out there telling you to use backlinking services or any other artificial methods that try to increase your site’s authority. Search engines are becoming too smart for a lot of these tricks and they just don’t work anymore. A lot of these forms of increasing authority are known as Black Hat SEO techniques, which you can read about here. There can be serious consequences with Google and other search engines for using these methods, so please don’t do it!
There will never be an issue as far as search engines are concerned with coming up with great content, and it will always remain the #1 way to increase site authority.
So the best part of having high site authority is that you can really start to pursue your overall goal of monetizing your website. For guidance on how to prepare yourself for this step and pretty much any other aspect of running a successful website/blog, I strongly recommend checking this place out. It is a gold mine of information, training, and tools!
If you have any comments or questions about building an authority site, please leave a comment below! As always, I look forward to hearing from you. 🙂