Checking your page ranking in Google is pretty easy to do, but you would be very surprised at the ways people will misinterpret the data they are seeing. I’m going to show you not only how to avoid doing that, but also how I check my rankings using three different methods.
First, you should understand that in order to check the rankings for a web page, you will need to have already decided which keywords you are trying to show up for. At this point, you should already know that in order to rank, you need to write an article and title it with that keyword. Just in case you aren’t too clear on keywords, what they are, and how they work, you can read this article to get caught up! Each of the methods I will show you, all start from that point.
Also, understand that as long as you have a page with ANY content it WILL rank in Google. It might be on the first page or the last, but it will be in there somewhere!
3 huge mistakes people tend to make when checking their rankings:
- They have a Google + account which they are logged into and they share an article they wrote to their social network. For this example, we’ll say that what they shared is chasing a keyword. A little later they do a search for that keyword and within a day they find it on the first page. Hey, that’s awesome, right? Maybe not. Be careful not to be tricked, because the position you are seeing may ONLY be exclusive to you! Here’s how you find out if this is the case:Take that URL and Check to see if it has the terms “Google” or “Plus” in it. If it does, that means it is very likely the page you are seeing is just the page you shared and not the URL for the actual page. This means that when other people do the same search, your actual page will not appear, at least not in the position seen in the example. It’s always hard to tell someone that they fell victim to this when they are so excited in thinking their site is so highly ranked. ;(
- They think their rankings will remain in one place. Wrong. Pages are constantly moving around in the rankings!
- They waste too much time focusing on their rankings instead of continuing to develop their site.
3 ways I check my rankings:
As I said earlier, because pages are moving around so much, rankings and accuracy don’t always go together, BUT the methods I’m going to show you will help you keep track of where those pages generally are. You should not be surprised if pages bounce from an 8th page position to 1st page position, then down several pages, often. This is pretty normal for this to happen, so don’t worry!
We’re going to be measuring rankings from the 1st position on the 1st page and all the way down. Every 10 positions will represent a page, so that means 1 through 10 is the first page, 11 through 20 is the second page, and so on.
Method 1: Manual search
Have a post written up for an amazing keyword you found and want to know just how well it’s doing? You can just do a search on it!
I only recommend that you use this option if your website has high authority since pages written for keywords on higher authority sites usually hit the first page faster. If it’s not on the first page, you might end up clicking through page after page, looking for something that you worry you already passed and wasting valuable time that could be used in much more useful ways.
PRO TIP: If you do find yourself going past the first page looking for your site, a way to quickly check to see if your page is on whatever page you are currently viewing is to use “Ctrl + F”, which opens a search window, where you can type the URL of your page. If that URL comes up in the search result then you know it is on that google page you are viewing. This will save you a huge amount of time, that would have been spent looking through each page.
Method 2: Jaaxy (My favorite tool for keywords!)
If you have ever looked into keyword tools before, you may have found that some have the option to do these kinds of checks for you. I use Jaaxy to check all my website positions, and I strongly recommend you try it out as well. You might notice when you use Jaaxy that the result is slightly off from what you might find in method #1. This is because not all rankings are equal, but method #2 is almost always the more reliable to go off of.
Method 3: Webmaster Tools
The biggest difference between using this method vs the other 2 methods I have shown is that Webmaster Tools will give you stats, but you don’t type in a keyword to see its position like you do with the other methods. The cool thing about this tool is that it can give you an overview to show how Google treats your website.
If you haven’t already, you should go right now and get your account set up so you can submit a sitemap to it. From time to time, you can check Webmaster Tools to see how your website is performing in multiple areas including traffic and keyword rankings. While you most likely won’t get a complete list of all the keywords, there is no other service available that will give the kind of information that Webmaster Tools will.
When you get in the tools, click on ‘Search Analytics’ which is listed under ‘Search Traffic’. Looking something like this:
The only box that will be checked is the ‘Clicks’ box, so you will need to click on the other option (Impressions, CTR, and position) to see that data. Once you select all the options, the page will reveal the information we seek, which is the actual keywords AND positions!
There will be a lot of keywords that show up, but they are shown based on those that get the most clicks. Out of this list, the most important ones to put your attention on are within the 1-10 category I talked about earlier. Falling in that category means that it is on the first page.
If you remain vigilant in your content creating using low competition keywords, you won’t have to worry about getting high rankings. It will happen, I promise.
As always, if you have any questions of comments, please feel free to leave them below. I would love to hear from you! 🙂