Keywords are one of the most important things to getting a newly established blog/website those ever so important visitors. Despite the fact that it is such an important step to getting a site off the ground and on the path to success there is very little in the way of training and explanation of the tools that are available to help simplify this step.
In this post, I’m going to show you a few different ways that you can search for keywords, give you examples of how to utilize those different methods, and finish by showing you my preferred method which I use every time I’m going keyword research.
By the end of this post, you should have a clear understanding of how to find the best keywords for a website! So let’s get started.
When it comes to keywords research, there are 3 different options out there that I feel are the best for various reasons. These options are:
- Google’s search engine
- Wealthy Affiliates Keyword Tool
- Jaaxy Keyword Search Tool
These options are all great because they can be used for free but the last two offer much more utility, which I will go into more detail on a little later.
Since I think it is the most simplistic method, let’s start by going over how to use Google to research keywords.
Google’s Search Engine
While Google’s search engine is primarily used by most people to do searches for whatever it is they are wanting to find on the internet, it can be used to find great suggestions for keywords.
I have found that the best way of doing this is to use a technique called “Alphabet Soup”. If you are at all familiar with doing searches in google then you probably know that when you start typing in some keywords Google starts to give you suggestions on what you might be searching for.
This is extremely helpful when you want to take a topic for an article and narrow it down to a focused keyword grouping.
So why is it called alphabet soup? I’ll explain!
Let’s say you have a general topic that you are writing an article about. Let’s use weight loss since that is pretty popular these days. You type in weight loss in Google, which is your base keyword, then after that keyword, you hit the letter ‘A’.
Google will give you a bunch of keyword phrases based on that letter you just typed in. You can take note of any suggestions that you like, then you erase the ‘A’ and put a ‘B’ in its place. You continue to do this same technique all the way through the alphabet, which should give you a lot of additional keyword options.
You can also do this with the letters leading the keyword instead of coming after it.
As you can see, it is a very simple process that can yield some great ideas.
Wealthy Affiliate’s Keyword Tool
This tool is quite an improvement over using just Google to try and find some keyword groupings. It not only will offer suggestions, but it will also give you additional information that is extremely useful, such as what kind of competition you will be up against.
To use this tool you will need to set up an account with Wealthy Affiliate. Don’t worry, they offer a “starter” membership that is completely free and gives you access to this powerful tool. You can learn more about Wealthy Affiliate here.
In the WA Keyword Tool, you just enter your base phrase and it will give you back suggestions and statistics for a number of suggested results. We’ll use weight loss again and I will give you an example.
As you can see in the example above, you are given many suggestions along with some other information. It shows you things like the number of searches this keyword gets along with the amount of traffic or clicks it averages.
If you were to click on ‘View Result’ under the Competition column you would also see how many other pages there are out there using that exact keyword, or the quoted search result.
The ‘Dig’ feature is also really great. Let say you find something in the results that you like, but feel like you might want to expand on it even a little more. You just click that Dig link and it will perform another keyword search based on the new phrase you are wanting to look a little deeper into.
As you can imagine, this gives you a lot of power when it comes to keyword research and it takes very little time to get results.
I also want to quickly mention that you can check the boxes of any phrases you like and save those all to a list which you can refer to whenever you want. I find that I will sometimes go back through my list even months later and find new topic ideas from phrases I have stored in there.
Jaaxy Keyword Search Tool
Now Jaaxy is on a whole different level when it comes to keyword research. It offers you the ability to do all of the things that I mentioned before as well as many other neat and helpful options.
Just like with the WA Keyword Tool, you will have to sign up to use this tool but again, it has a free option available. You can learn more about Jaaxy here.
With Jaaxy you can perform instant alphabet soup searches by just typing in the keyword. It will list out all the results that you would get for each individual letter.
Jaaxy also provides you with the option to save any results in a list. It also keeps your search history so you can go back to see what you were searching for long after you may have forgotten all about.
It offers some other cool features as well but those are all out of the scope of this article.
I’ll use our weight loss keyword one last time to show what Jaaxy can do.
Much like the WA keyword tool, Jaaxy will give you a number of suggestions for whatever you enter into the search field. It will show you the average number of searches and traffic for each phrase.
It will also give you the quoted search result, or QSR, along with a nice Keyword Quality Indicator (KQI) which is basically just an at-a-glance health indicator for each suggested phrase.
Clicking on any of those keywords will perform a deeper search on whatever it is that you clicked.
This is by far the quickest keyword research tool I have seen out there. I can get a great result for whatever it is I want to research in just a few minutes at most.
Wrapping Things Up
So there are a few different options that you can try to find some great keywords to help your articles or blog posts rank well. I would recommend giving them all a try and see which you feel most comfortable with, although I can almost guarantee it will be option 2 or 3 that you end up liking the most!
If you have any comments or questions about keywords or keyword research, please leave a comment below! As always, I look forward to hearing from you. 🙂