It doesn’t matter if you have a fresh budding website or an established site that has been around for a while, your success relies on your ability to identify how to generate traffic for your website. While some of what I’m about to mention might seem like common sense, just remember that you always need to be improving each of these areas if you want to keep that traffic coming! I’m going to touch on what I feel are some of the most important sources of traffic for your site. We’re going to talk about:
- Social Media
- Search Engines
- Guest Posts and link swapping
- and finally, a site called Viral Content Buzz
If you put each of these sources to work for your site then you will surely find yourself getting a lot of traffic down the road. So, let’s get started with talking about each one…
Social media is one the most powerful ways to generate traffic to your website. Through the use of sites like Twitter, Facebook, Google+, and many others, you can build large numbers of followers with relative ease. Once you have content, preferable epic content, you can promote it on any of these social sites that you are signed up to and your followers will hopefully follow your links to your site.
The key to getting social media to work for you is to grow your follower base and engage your follower base. Growing your base usually means that you will have to make sure you follow your new followers back! I have witnessed that when you stop doing this, at least when you are just getting established, that your follower growth slows, stops, then starts to decline. So make sure you follow people back! As far as being engaged, make sure you thank people for sharing or liking your posts. Also, write a little message to them thanking them for their follow. Share and like some of your followers works as well. People do notice that stuff and it starts to build your reputation on that social site!
Ultimately the search engines will be your biggest source of traffic, at least if you work to make it that way. Make sure you are using proper keyword placement by placing your intended keywords in both the title of your post and somewhere in the first paragraph. Along with that, you have to make sure that you are producing content of quality. For ranking purposes, quality will always outweigh quantity.
Even though quality is king for content, you will want to keep your site’s content fresh. This means you will need to make regular updates in order to continue climbing the ranks, or holding them once you get there. Early on, when you are establishing your site, you will want to produce a lot more content than you will need to once you get traffic coming. Getting two or three pages out a week, or more if you can, will definitely help boost you up earlier on, but you always need to make sure you are keeping quality on the forefront of everything you produce!
Like I said, this one will eventually be your biggest driver of traffic, but it will also take the longest to begin to give you those rewards. It can take months of working on your site to finally get one of your pages ranked on the first page in a google search. Just keep producing that quality content and you will get there eventually.
One of the benefits of using social media is that you have the opportunity to connect with other bloggers and online business owners. If you can build relationships with these people then you can see about doing a guest post trade. Basically, you get to write an article for each other’s sites and link to your site in that article. This will not only give open you up to their visitors, but it will also create a backlink, which is considered valuable as far as establishing higher ranking is concerned.
Going along with doing a guest post, you can talk to other site owners about doing link swaps. These links can either be to your main page, or to a specific article. It is a great way for both owners to benefit! You can just refer to their link in one of your posts, on social media, or in an email list if you have one. It doesn’t matter how you get it out there, but you just help each other out by getting the word out.
Viral Content Buzz
This is a new one I’m trying out, and so far have had some decent success with it. Go to viralcontentbuzz.com and sign up. It’s free! You get 10 credits to start out with and can earn more by spreading the word about other users pages. Basically, you set up a project for one of your sites, say how many of your credits you want to assign to that project, and what social media sites you want to have it posted to. After you have finished the project setup it gets reviewed to make sure it isn’t breaking any rules (I found this out when I posted my affiliate review and it got rejected! Doh!), and if all goes well it will be posted within 10 minutes or so. This puts it in a list of other projects that are viewed by the site’s users. They can choose whichever posts they want to promote and on which available social sites they want to promote them. This gets your links out on the web, and also earns the user that selected your article some credits. It’s a pretty cool system and so far I’m enjoying it.
So those are a few ways that you can drive traffic to your site. Just one last thing though, keep in mind that you don’t just want to continue to drive more and more new visitors to your site. You want to be producing content that continues to attract and bring back those visitors. If you can achieve this, then your traffic growth will grow exponentially!