When it comes to ways to improve SEO for a website there are plenty of ideas out there and a few misconceptions. The reality is that SEO boils down to 3 main factors. In this article, I’m going to tell you what each of those factors is and I will also give you some examples as well.
I won’t really be focusing on the negative factors of SEO, but if you want to learn more of those I suggest you take a look at this article. It goes over Black Hat SEO techniques that could cause your website to be penalized by Google and other search engines.
The Age Of Your Website
I decided to start with this factor because it is probably the most well known and also the easiest to increase. There’s no secrets involved or really anything you need to do. All you have to do is just let your website mature!
This is one reason why it always important to point out that making money online is not a get rich quick scheme. Your full ability to getting higher rankings and making money is partially reliant on a website that has been around for a little while.
That being said, it is only one piece of the whole pie when it comes to earning those rankings and you aren’t doomed to be placed under websites that have been around longer than your site has.
As an example, take a look at this image below. This is how your impressions will most likely look over time, assuming you continue to work on your website. For a while there, in the beginning, your sites impressions will be pretty flat but then you will start to see a little bump and not too long after that the upward trend begins. There is a pretty good chance that this is when you will start seeing real profits as well!
As a side note, we have been talking about impressions, which are just the number of times your various pages have come up in search results. Impressions are extremely important though because just by virtue of odds you are going to get more clicks the more times your results show up.
All About That Content
The more content you create the better your SEO rating will be. Also, the frequency at which you create this content is pretty important. No matter how much content you are able to create, you should try to uphold some sort of schedule or routine. Not only will your visitors appreciate this but also search engines like a nice posting pattern as well.
You might be wondering why the search engines care how often you post. This is because they don’t like to waste time crawling websites that haven’t changed or added new content. The crawlers would like to be used as efficiently as possible when running their continuous updates of everything on the web.
Of course, the amount of content you post is not the only important part of the content that you need to pay attention to. On top of consistent and frequent posting, you need to also make sure the quality of your articles is high.
Make sure that any article you write is relevant to your chosen subject/niche. When you write an article try to get up to that 1000+ word count as higher word counts often rank better than those with under 1000 words.
Above all else, though, you have to make sure that each and every one of your articles is adding value. That they are providing solutions to problems that visitors might have. That you are educating your visitors on some topic that many people might not be well versed in.
- An article on “How To Lose Weight In Two Weeks” might contain things like 2-week meal plans, exercise routines, water consumption requirements, or proper sleep patterns.
- An article on “Spring Gardening – What You Need To Know” might contain things like soil preparation, bulbs that should be planted, or irrigation designs.
If you want to get a bit more detail on quality and effective content you can check out this article.
Internal And External Linking
The last factor that I want to talk about is the use of internal and external linking. These two types of linking strategies that are very different from each other but both can be very powerful and if used correctly can help to catapult you in the google rankings.
The concept of internal linking is really quite simple. All you have to do is add links throughout your articles that go to other pages on your website. That’s literally all there is to setting up internal links.
While you could just add internal links all over in your pages, there is actually a strategic way to use them. You can think of the article you are writing as a single chapter in a book. Through the use of internal links, you can send a visitor through your book on a determined path that eventually leads them to some sort of sale opportunity.The term for this kind of tactic is funneling.
The term for this kind of tactic is funneling. Visitors are funneled through your website as each page gets more laser targetted with the end goal of a conversion.
Another use of internal links is to act as a complete education for your visitor. You can offer them other resources on your website to not only help them with the question they initially had when they came to your site but after reading your article these link to other pages can help to answer further questions about new ideas you have provided them.
External linking, known as backlinks, and the amount of SEO juice they provide is currently very debated. Lately, I have moved to the camp that supports the usage of backlinking. It all comes down to using backlinks properly, though.
In order to backlink properly you need to choose the sites you are getting your backlinks from carefully. There are cases where backlinks will penalize you. For instance, grabbing backlinks by commenting on websites that are unrelated to your niche generally don’t help you at all and can lead to penalties from Google.
So the first rule is to make sure you are commenting, guest posting, or posting in forums that are related to your niche/subject. Does this mean that you go crazy and interact with every niche related page you can find? No!
Instead, you should seek out related sites that have higher Domain Authority (DA) than your site. The higher the better when it comes to Authority. Google sees these websites as being trusted and if you have a backlink from them then you build on some of that trust they have already established.
One of the tools I prefer to use for measuring a site’s Domain Authority is the MozBar extension for chrome. It shows you the DA of any website you are on.
In order to find websites that have high DA ratings, you simply go to Google and do a search on some niche related keyword you are interested in. After you get the results, check out the websites listed on the first page. Chances are those websites will have pretty decent Domain Authority ratings.
Head on over to their website and shoot them some good comments, ask if you can do a guest post, or add to some discussion in a thread on their forum. This will help you create those backlinks from these websites that give you a decent amount of SEO juice.
Just make sure that whatever you choose to add actually has some value. Don’t just go and submit a comment saying, “This is a great article.”
Wrapping Things Up
If you take the time to use the methods I listed in this article and use them in a strategically thought out way I promise that you will begin to see some nice upward trend in your search engine rankings.
The big take away from this post, though, is that everything you do with your website has to be done with the visitors in mind and adding value for them. If you keep your visitors happy, Google will be happy.
If you have any comments or questions about improving SEO for a website, please leave a comment below! As always, I look forward to hearing from you. 🙂