When I get asked how to do this I usually say that making a blog solely to make money isn’t going to work. After all, people come to a website to get answers to some question or to be entertained. They don’t come just to hand over money because your blog tells them to.
It is possible to still make a blog or website that has been built to make money if you do things properly and you understand that you need to provide substance that your visitors will find useful.
Before we begin, I feel that it is important to clearly define what we mean when we are talking about a money blog.
What Is A Money Blog?
While some might have a different definition, for the purpose of this article we will define a money blog as a website that has been set up with a blog format/style in mind, doesn’t sell any physical goods, doesn’t provide any services outside of the information in the blog, and has one goal…traffic!
Sure, almost every monetized website out there wants traffic but with a money blog, there is no bottleneck so that traffic has to potential for an unlimited amount of profit. You aren’t weighed down by the amount of product you can pump out, or the hours of the day because of a service you provide.
All you are concerned with is producing a user-friendly website that contains relevant content that contains at least one sales funnel to another site. This is called affiliate marketing and you can build it into your blog site very easily.
So now that you have an understanding of what a money blog is, let’s talk about the steps needed to properly set one up.
Step 1 – Pick Your Focus Subject And Build An Initial Website
- weight loss (Broad) / weight loss for women (Much more focused)
- learn to play music / learn to play the guitar
- video game reviews / Xbox game reviews
I think you get the point.
Once you have your subject picked out, it’s time to build your website. You might have your own way of accomplishing this part but I would recommend that everyone check out this article I have written up about the way I personally build out my websites. It’s by far the best way I have experienced and I used to be a web developer!
Step 2 – Content, content, content!
Your new website is going to need something that visitors will want to read when they come to your blog. You need to start writing some blog posts right away! I find that especially at the beginning there are a lot of ideas for things you would like to write about. Here are two things I recommend doing early on:
- In a spreadsheet or document start writing all those ideas down. Whatever you think of, doesn’t matter whether you think it is going to be that amazing post everyone wants or not, just write it down. Later you can revisit this document and prune it, update it, and add more ideas to it.
The reason I suggest doing this is because at some point you are going to hit a creative brick wall. It happens to everyone! This technique will give you plenty of ideas to continue working with.
- The other thing I recommend doing is installing a plugin that will publish your blog posts for you on some schedule you select. I suggest doing this because you might find that early on you can write a lot of content, sometimes more than one post in a day. There is no need to put multiple posts out there all at once.
Instead what you do is schedule them to post once a day, or every other day, or whatever you want, but consistency is key here. This also will save you during those times of creative drought I mentioned before!
There are a couple of reasons why posting often and on a schedule are important. First, think about your visitors. You want to create a posting schedule not only for you but also for them so they can expect your new and amazing content. This will create repeat visitors, engaging visitors, and ultimately more traffic.
Another reason is that you want to be seen by search engines as an authority website. Basically, the only way to do this is over time and by posting frequently. I won’t go into too much more detail on authority site here but if you want to learn more about creating an authority website then I suggest you check out this article I wrote that goes over it all in detail.
Step 3 – Join Some Affiliate Programs
There are a lot of companies out there that offer affiliate programs in which you get commissioned pay for each visitor that signs up for their service. To be most effective you will want to search for programs that are related to your blog’s subject matter.
I always recommend promoting things that you have tried yourself and that you believe in. You will find that you can write much more personal reviews about those kinds of products and the visitors will see that in your writing as well.
On a side note, there are some websites out there that serve as an affiliate hub. They will list out affiliate programs for you, usually broken down into searchable categories. ClickBank and JVZoo are a couple that I can think of right now.
You can place a few ads if you want, but you never want to go overboard because that just serves as a huge distracter and you will lose traffic in the long run, or at least traffic that converts into revenue.
Step 4 – Do Some Social Marketing (Optional)
This step is optional since you don’t need to do this to be successful but I do strongly recommend doing it as it will increase your chances and can speed things along as far as getting that traffic you want!
Join some social media websites like Facebook, Twitter, Instagram, Google+, etc. and start promoting your posts there. Also, you can find other people with a similar interest/subject and interact with them. Use follow options when available, retweet/repost some of their material, comment on their posts, or in other words, be social.
People will notice you and you will start to create a following. These following, especially when they really start to grow, can get you a lot of traffic through liking or sharing your content. Also, you can get some new content ideas from those that you are following if they have a similar subject!
Step 5 – Paid Advertising (Optional)
Paid advertising on the big search engines (mainly Google, Bing, and sometimes Facebook) can drive a lot of traffic to your site. Of course, as the name implies, this is going to cost you for every click to your website but if you set your advertisements up correctly this can lead to instant and convertible traffic.
If you want to see read a little more about the differences in paid and free traffic you can check out this article.
Wrapping Thing Up
As you can see the process to setting up your own money blog is rather straight forward and simple. It really just requires some dedication and patience before it will really start to bear fruit.
The most important thing to getting this right, though, is following that process and having some form of support when you get stuck. This site, which I personally recommend, offers a lot of step-by-step training, some free websites and hosting, and the best community I have ever seen. Check it out!
If you are interested in some FREE step-by-step training on everything that I have discussed here, you might want to check out this Bootcamp training. It goes through daily steps, has you put what you learned to actual use on your site by assigning tasks, and is focused on affiliate marketing. It’s a REALLY great resource.
If you have any comments or questions about making your own money blog, please leave a comment below! As always, I look forward to hearing from you. 🙂