So you have put in some time on your website, put up some posts, written about some content you feel pretty passionate about, and still you aren’t getting any traffic to your website. If this is sounding familiar, don’t worry, you aren’t alone. In fact, this is one of the biggest hurdles for most website owners to get over!
I’m going to provide you with some reasons why this might be happening to your site and give you some possible solutions to start on the right path for getting that traffic.
Age Of Your Website
The first thing we have to look at is how new your website is. There are actually a lot of people that get into online business with this huge misconception that they will get huge traffic and make lots of money very quickly.
The reality is that like many other things, a website needs to mature a bit. The longer your site is around, the more trust Google and other search engines will place on your site. With trust comes higher rankings, and with higher rankings comes more traffic.
One important thing to note is that there is no set time before you start to see these results from site age. It is just something that happens organically as you continue to develop your website.
Keywords And Relevance
There is a lot more that goes into keywords than just picking the first thing that comes to mind when you are writing about some subject. Usually, the first thing that comes to mind is very general and highly competitive.
This might be a good starting point when you are doing your keyword research (Yes, there is research involved when it comes to keywords!), but going too general or too broad is a big keyword no-no.
When looking for that perfect keyword phrase, you can start out with something general but then you start to drill down on that idea and refine it to something much more specific. We call these “long-tailed keywords”. Basically, you find a nice long phrase that has some traffic but isn’t too competitive.
Along with choosing a keyword is picking a keyword with relevance. This just means that you need to make sure whatever keywords you are targeting has to do with whatever you are writing about.
This might seem like a no-brainer but trust me, there are a lot of times when people go out and find some obscure keywords with little competition and nothing to do with their topic in the hope of capturing that traffic. This leads to high bounce rates!
For more information about keywords check out this article where I explain them in much more detail.
One last thing I feel I should mention about keywords is not to worry about them too much. I know, I know…I just told you that you need to do research on your keywords. You do, but don’t put a ton of time into it. The reason for this is that your content is full of keywords.
If you just focus on writing good content then you will have plenty of keywords out there for visitors to find in search engines.
Speaking of content, this leads us to our next potential traffic capturing issue!
Content Really Is King
Content is a really big part in terms of how much traffic you are getting. There are usually two reasons that would make content be your culprit for driving traffic away. One is a lack of content and the other is poor quality content. I’ll talk about the lack of content first because it’s a lot easier to swallow than being told your content just isn’t that good.
There is a lot of weight when it comes to rankings and in turn, traffic, when it comes to authority. The amount of content you put into your posts and articles helps measure that level of authority.
Basically, if you have been writing short posts that are around 500 words long your posts probably haven’t been taken very seriously by the search engines.
In order to see a big impact here, you need to be aiming for 1000 words or more. Trust me on this and test it for yourself. Go and expand existing articles or start writing longer articles and I promise that you will start to see a pretty big change in your rankings. Higher rankings equals more exposure and exposure means more traffic.
So maybe you are writing long posts but you still aren’t seeing that increase in traffic. You might want to go through and check your posts again. Read through them as if you were a first time visitor. Look at things like image placement throughout your article (You are using images in your posts right?!) and ads you might have placed on your page.
First thing visitors see when they click on a link is imagery, so make sure you don’t have a clutter of ads or some annoying popup ad. Also make sure you have relevant images placed throughout your article.
Next, make sure you don’t have huge clumps of paragraphs for your articles. In online business and blogging people want to see only a few lines at most for each paragraph. Studies have shown that attention spans are shorter when reading articles online, so break your content up!
If all of that looks good, then move on to check your grammar and spelling. Potential visitors will turn away very quickly if they feel that your content was written by a 5th grader.
All of that looks good? Well then make sure you aren’t just writing boring content. You don’t want to sound like a robot or reading like a dictionary. Make your content flow naturally and make it somewhat engaging.
Are You Actually Not Getting Any Traffic?
Make sure you have linked you account up to Google Analytics and/or Bing Webmaster Tools if you haven’t already. These will give you all sorts of information on the traffic you may or may not be receiving.
If you have set up one or both of these then you might want to make sure that it was done right. If you got something wrong in the set up then your site won’t communicate with their analytic platforms which means you won’t see any traffic when you check your stats.
Join A Community Of Experts
If you feel that you have done all of these things and still aren’t seeing any results, then you could turn towards a helpful community or forum to see if others have had this problem and how they fixed it. I strongly recommend checking out this community if you have any unanswered questions regarding traffic or just about anything else. There are a ton of helpful people that are regularly giving their expert opinions and advice.
If you have any comments, concerns, or just want to share your advice, then please leave a comment below! As always, I look forward to hearing from you. 🙂